Plus de climate dans les medias
CSO: Plus de climate dans les medias
Area: Climate communication
Location: Paris, Ile-de-France
Type of project
Educational pilot program on media literacy and ecological information, combining citizen (youth-led) monitoring, behavioral insights, and academic research.
The project strengthens young people’s capacity to understand ecological issues and promotes more rigorous, responsible media practices by guiding students through a structured learning journey on how climate and environmental topics are treated in the media. It also supports broader improvements in the journalism ecosystem by generating evidence on youth information practices and fostering dialogue between researchers, educators, and media professionals.
Target (Disengaged)
The pilot is designed to engage collège and lycée students—an audience that often consumes fast, fragmented online content and is particularly vulnerable to misinformation. Through step-by-step challenges, surveys, and facilitated workshops, the project introduces them to critical media decoding, helping them evaluate the quality, accuracy, and framing of ecological information in a context where fake news circulates widely
Science – Based
The project is built on extensive scientific grounding from the IPCC, ADEME, ARCOM, and a committee of academic experts in ecology, media studies, and information science. The pilot with young audiences is designed in partnership with researchers specialising in youth information practices and behavioural change, ensuring that the methodology is evidence-based.
Gender
The project is open to all genders and delivered in school settings where all participants have equal access to activities. No gender-specific components are included.
Planned activities
Direct beneficiaries: Around 70 middle school and high school students targeted by the new pilot programme on media literacy and ecological information.
Planned activities / indicators
- 1 launch event introducing media ecosystems
- 3 cycles of analysis and decryption, each followed by a week-long challenge via an app
- 2 surveys (before/after) to measure changes in knowledge and practices
- 3 in-class group sessions analysing student work and discussing climate/ecology information
- 1 closing event presenting findings to peers and stakeholders
Action model
- Equip young people with tools to critically analyse how ecological issues are portrayed in mainstream and social media.
- Guide students through repeated cycles of observation, decryption, and feedback to help them recognise biases, misinformation, gaps, and linkages between climate facts, causes, consequences, and solutions.
- Collaborate with researchers to measure changes in students’ information practices and ecological understanding.
- Facilitate dialogue between youth, journalists, and the scientific community to strengthen awareness and engagement around ecological information.