CSO: Polskie Stowarzyszenie Zero Waste
Area:  Sustainable business
Location: Poland

Type of project

Providing the general public with access to a map of sustainable businesses. Encouraging new people to use such businesses and making it easier for those already interested.

Target (Disengaged)

People driven by cost-saving, people influenced by trends, parents of young children, and individuals skeptical of environmental narratives.

Science – Based

Basing posts on scientific data and statistics presented in an accessible way, including through the use of infographics, and maintaining a positive narrative.

Gender

Breaking gender stereotypes by showing women in stereotypically male-associated roles and men in stereotypically female-associated roles, and reaching diverse audience groups.

Planned activities

Map update:

• Verification of places already listed on the map to ensure they still meet the criteria (min. 500)
• Addition of at least 50 new places that meet Fairtrade criteria

Information and promotional campaign:

• At least 12 thematic posts promoting the use of the map, each tailored to different audiences who are not yet engaged, approaching them from different perspectives.

Action model

• Update of the existing map (last update 2024), which presents sustainable businesses across seven categories: food and beverages, gastronomy, services, cosmetics and cleaning products, clothing, home and garden, and accommodation.

  The verification criteria include, among others: selling products by weight, using reusable or environmentally friendly packaging, reducing food waste, offering second-hand products, running repair services, using renewable energy sources, and providing delivery through sustainable transport.

  During the project, the map will be updated and expanded to include businesses offering Fairtrade products, and new locations will also be added.