ECOVIDA – Roteiro do Consumo Sustentável

Leading agency: CooLabora CRL
Area(s) of intervention: Covilhã
Total budget: € 7.495
NOPLANETB contribution: € 7.495
Duration: 10 months
Starting date: 1st of May 2019

Summary of the project

The project “EcoVida – Roadmap for Sustainable Consumption” aims to promote sustainable consumption in the municipality of Covilhã, giving visibility to the already existing local initiatives and sensitizing to the advantages of this consumption for the people, for the surrounding territory and for the planet. To achieve this, a Sustainable Consumption Roadmap will be created in Covilhã to give visibility to existing initiatives promoting sustainable consumption; an awareness-raising campaign will be promoted to encourage local producers and sellers to adopt more sustainable practices in their activities through the use of a Sustainability Assessment Questionnaire and a “Sustainable Trade” Award; a public campaign for sustainable consumption will be developed; a website and a video on sustainable consumption will be created in Covilhã, where the Road Map will be included; and a public event will be held with a Trade Fair and conferences on sustainable consumption initiatives.


  • Promoters of initiatives (approx. 10)
  • Stakeholders
  • Producers, establishments commercial institutions or county of Covilhã (approx. 20)
  • Consumers, particularly consumers who are not yet sensitized for sustainability (approx. 300)

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