Crema on the move. Le idee fanno più strada delle macchine.

CSO: Step4 srl Impresa sociale
Area: Mobility
Location: Crema Municipality; Cremona Provence, Lombardy Region

Type of project

The project aims to engage the school and local community in promoting sustainable mobility through educational and civic activities. The main output is to train teachers and students, create open civic spaces in schools, and foster active participation. It includes a training program for teachers and workshops for students. These will cover multidisciplinary modules, citizen science, and the use of digital and artificial intelligence tools.

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Target (Disengaged)

General Students and Teachers (secondary schools) and families. Pointed out the “intermittent sustainable” group, who only use public transport or other means out of obligation (e.g., for school or work), and the group that consistently relies on private cars, even when alternatives are available. In both cases, the project aims to address the cultural, informational, and motivational barriers that have emerged.

Science-based

Narrative evidence-based, consistent with research linking mobility, emissions, and public health. Because many people don’t see the connection between their mobility choices and collective well-being, communication will combine scientific and participatory education, using real data, visual storytelling, and direct involvement of local stakeholders.

Gender

Intention to better investigate impact on mobility on both sexes and general attention to ensure inclusion

Planned activities

• Teacher Training & Support
  • 4 training sessions (90 min each) for teachers, open nationally (online/offline).
  • Continuous hybrid tutoring with digital materials and lesson plans.
• Student Activities
  • 3 experiential workshops per class (Nov 2025–Feb 2026).
  • 60 students (20 per school) in civic co-design labs (10 sessions), with 30 PCTO (Paths for Transversal Skills and Orientation) placements.
• Stakeholder Involvement
  • 20+ local stakeholders engaged (Municipality, Autoguidovie, associations, experts).
  • 2 public meetings with institutions; 20 Autoguidovie staff (important enterprise in the public transport) and 10 institutional reps involved.
• Inquiry & Communication
  • Territorial survey engaging ~4,000 people, with 1 published report.
  • At least 8 media outputs (videos, podcasts, infographics, posters, installations).
  • 5 public engagement actions (events, interviews, meetings).
  • 2 advocacy documents produced.
• Dissemination & Impact
  • 1 final public event with students, citizens, experts, and decision-makers.
  • Direct reach: 10,000+ people; online reach: 50,000+.
  • 1 final impact report with participatory evaluation.
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Action model

• Capacity building and participation (including citizen science activity) as a key to trigger change (especially students) in habits regarding mobilities. Interesting linkage with public transport enterprises.