Consume con cabeza, y tu actitud cambiará el planeta

Summary of the project

The Consumer’s Union of Cordoba counts among its objectives to raise awareness of vulnerable consumers towards a responsible consumption, making the selection of products and services based not solely on quality and price, but also on its environmental and social impact and the actions of the companies which offer the product. A responsible and sustainable consumption also implies consuming less, no more than necessary, and not being influenced by publicity, which creates superfluous needs and leads to consumerism. Through training programmes and practical, active-participation workshops we hope to raise awareness about a need for a social change with respect to our consumer habits, being jointly responsibly for our purchases and use of services and for the environmental and social impact of its production.
From our organization we wish to transmit a new model of consumption for the young who may be vulnerable consumers because of their age, or due to the influence the consumer society has over them. Given our more than 30 years of experience, holding informative training workshop on responsible consumption in schools, colleges and youth-clubs, etc., while also counting on subventions from town councils in the province with a shared interest in consumption and environmental protection, we consider ourselves experts at taking the initiative in this project with novel, participative activities which involve young consumers directly.

Beneficiaries

• 500 young people
• 500 people from rural areas

Overall achievements

“Consume wisely and your attitude will change the planet!” This is the challenge posed by the Consumers’ Union of Cordoba in more than 50 workshops in educational centres, proposing fun activities, debates and consumer diaries to raise awareness on the fact that with a simple change in our daily habits, we can do a lot for our planet. Almost 1.500 people took part in the workshops, which were carried out in a dynamic, enjoyable and participative way, and raised the awareness of those attending, encouraging participative environmental dialogues to link our well-being with the well-being of nature in order to provide current and future generations with a fairer, more equitable and sustainable personal and collective development.